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Jin Ho Choi is a LA-based commercial and documentary director. He's a natural storyteller and has the knack for turning brilliantly observed scenarios into beautifully shot film-making with a unique, intelligent and beguiling use of humor running through all he does.

As commercial industry have changed to a trend that demands authenticity these days, director Jin Ho, who pursues documentary-type commercials, is emerging as a rising Director in Korea. He majored in photography, started his first career as a photographer 10 years ago, and gained about 7 years of experience as a Cinematographer and Director. He's a good storyteller and values authenticity in his works. 

Jinho has directed documentary styled commercials with Larry vs Harry Copenhagen, Tiger Sugar Hong Kong, Heimplanet Germany, Thailand Tourism, Korean Air, and Ssangyoung Motors. He recently directed Galaxy 21s introduction films in Los Angeles and Lucid Motors viral interview film in Silicon Valley.  Currently he is working on documentary-commercial films on Larry vs Harry, LG for OLED TV,  and Sunnto for brand films. 
In addition to collaborating with brands, he founded Just Normal Films to create documentaries on a variety of subjects and continue photography exhibitions.

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